Goody's
Goody’s pioneered quick-service restaurants in Greece. Global Finance invested a small but quite influential stake, at a point when the Company was at a crossroad, faced up with competition from McDonald’s and other international chains entering the market in early 90’s. In the years that followed Goody’s retained, even strengthened, its dominant position, developed more outlets at a faster pace than ever before, enriched its product offering, enhanced store design, improved its cost. It also evolved a second, very successful chain (“Flocafe” espresso bars), now the leading coffee chain in Greece.
The success and great expansion of both chains, largely through franchising, is generally due to the high quality products and services offered to consumers in a pleasant, modern and friendly environment. The Company, listed in the ASE since 1995, is one of the market’s best mid-caps, a FTSE ASE-40 and ASE General Index company.
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Sector: Retail
Subsector: Fast-food restaurant chain
Country: Greece
Acquired: 1992
Sold: 1998
